ADVERTISING
POSTER DESIGN
VISUAL IDENTITIES
DANCE CENTER POSTER
Sandi Simon Center for Dance, Chapman University
Promotional poster for the new Sandi Simon Center for Dance at Chapman University. The composition features abstractions of the building's architecture, capturing the aesthetic and mood felt within the space. Key aspects including unique staircases, classrooms, multi-purpose rooms, and the building entrance are illustrated in a technical and minimalist style. The color palette is kept to realistic beiges and creams.
Source photos of the architectural features at the Sandi Simon Center for Dance in the poster
THE PROCESS
The visual research was focused on abstract architectural illustrations and compositions
This mind map focuses on finding the feelings associated with the Dance Center to paint a clearer picture for the direction & aesthetic
My ideation phase nailed down the layout and combination of each architectural feature I would be including