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SOUPER GOUDA

Grilled Cheese & Tomato Soup Food Truck
BRANDING
PACKAGING
ADVERTISING
VISUAL IDENTITIES

Full branding for the Souper Gouda food truck, which serves grilled cheese and tomato soup combinations. This entailed the creation of a logo, brand identity, food truck wrap, food packaging, menu design, and social advertisements for acquisition and retention. The aesthetics are artisanal to match the artistry of homemade sandwiches and soups. This includes hand-lettering and unique illustrations.

Logo & food truck in situ

Sandwich board menu & side of food truck wrap

Front, top & back of food truck wrap

Soup bowl packaging

Take-out bag, napkin & sandwich bag packaging. Each sandwich bag is customizable with stickers that denote sandwich type

Two acquisition & two retention social ads

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