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ILLUSTRATION
ADVERTISEMENTVISUAL IDENTITY

STOP AGEISM CAMPAIGN

Iconographic Bus Stop Campaign for StopAgeism.org

The creation of four bus stop posters for a campaign to Stop Ageism. The posters are iconographic in nature, with supporting messaging to drive the content home. The poster motifs deal with ideas surrounding value, respect, and inevitability. Key facts about prejudices against ageism are found on the sides of each poster. The color palette consists of red, black, white, and yellow as a highlight color on keywords.

The Mind Is A Fountain of Youth poster & mockup

Don't Judge A Book by It's Publishing Date poster & mockup

Switch Pity for Pride poster & mockup

Age is Uncontrollable, Our Perspective Isn't poster & mockup

THE PROCESS

Research into StopAgeism.org

Chosen sketches & call outs

Chosen font & iconography style research

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