
FARM LOGO REDESIGN
Bluebird Canyon Farms in Laguna Beach, CA
LOGO
BRANDING
VISUAL IDENTITY
The creation of a full logo suite for Bluebird Canyon Farms. The farm grows raw, organic fruits and vegetables, produces jams, and collects honey from wild bee colonies. The logo embodies the vintage coastal culture of Laguna Beach. A bluebird soars across sun rays above sand and water. The color palette is consistent with local Laguna culture, which brings a fun and vibrant feeling. The font is a weathered letterpress typeface reflecting the brand.

Example of product tags implementing the main logo mark










Visual moodboard mixing coastal and western aesthetics
LOGO SUITE







Main Logomark in all brand colors & chosen color palette







Logo bug bluebird pulled from the main logo mark




Logotype the Veneer letterpress typeface






Photos taken at Bluebird Canyon Farm & their mercantile stand




Bag, tissue paper, mug and business card examples of logo branding