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FARM LOGO REDESIGN

Bluebird Canyon Farms in Laguna Beach, CA
LOGO
BRANDING
VISUAL IDENTITY

The creation of a full logo suite for Bluebird Canyon Farms. The farm grows raw, organic fruits and vegetables, produces jams, and collects honey from wild bee colonies. The logo embodies the vintage coastal culture of Laguna Beach. A bluebird soars across sun rays above sand and water. The color palette is consistent with local Laguna culture, which brings a fun and vibrant feeling. The font is a weathered letterpress typeface reflecting the brand.

Example of product tags implementing the main logo mark

Visual moodboard mixing coastal and western aesthetics

LOGO SUITE

Main Logomark in all brand colors & chosen color palette

Logo bug bluebird pulled from the main logo mark

Logotype the Veneer letterpress typeface

Photos taken at Bluebird Canyon Farm & their mercantile stand

Bag, tissue paper, mug and business card examples of logo branding

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